Quote:
Originally Posted by bartron
I can't remember what movie it was but one of them tried an experiment where they were selling the DVD of the movie in the cinema. You showed your ticket and you got the cost of seeing the movie as a discount on the purchase (i.e. if you see the movie and buy the dvd or just buy the dvd it costs the same).
From what I remember it was a huge success. Why it hasn't continued is beyond me.
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Not sure which one you're referring to, but the same thing happened with
Bubble by Steven Soderbergh - not sure that it was that successful at all.