FWIW ... google is absolutely crapping all over sensis ... smart advertisers are realising that google is dollar-for-dollar at least 10x more effective than sensis and moving their spend accordingly.
A few years ago Bruce Ackhurst CEO of sensis replied to a question about google as a competitor with "google schmoogle" ... you can add him to the telstra douche list as well ... i note that google often gets 100x the search queries for popular terms like "melbourne hotels" ... who's laughing now?
competitor?
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