Noticed this on the appstore today.

I hope it's OK to plug my own new iPhone app Via here.

Via makes the built-in directions feature more flexible. Use it to specify an intermediate stop for your trip, or name a street you want to use to avoid a bottleneck.

I developed and tested Via on an iPhone 3G running OS 2.1. If anyone tries it on an iPod touch or first generation iPhone, please let me know how you go.

Hi Robert. You might want to place more screen shots for your app on the store and your website. The first question I ask is what do the search results look like?

Comet, thanks for your suggestion.

Via submits your request to the built-in Maps app for display, so the results look and work exactly like standard iPhone direction results - just with a different route!

I didn't want to risk infringing on Apple's intellectual property by showing this in my screenshots, though you are right that it would make things clearer. Instead I tried to explain it in the text description.

Sports apps are hard to make, mainly because AFL, NBL & even A-League all have their own content deals and guard their data like it's gold or something. I'd expect them to release an AFL iPhone app one day, but it will probably be from Telstra or someone...which is a shame, if they gave it to some of us small developers we could do an awesome job of it, and leave out all the lame ads that they will probably splash all over it!

Even getting surf data is hard, because most of it is owned by commercial companies. We're in talks with a few of them at the moment to get a surf/swell app out, but it's tough going.

So far we only have one Australian app, but we're planning many more:
Pocket Weather