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Old 15th May 2008, 11:44 PM
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Default WSJ reports CBS has agreed to buy Cnet

The WSJ has reported that CBS has agreed to buy Cnet for 1.8 billion

Free Preview - WSJ.com

Certainly there have been rumours about CNET for sometime and the BOL crew have mentioned them. Not really sure how CNET makes it money and given their recent numbers I assume CBS wants them for content more than anything.
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Old 16th May 2008, 06:40 PM
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I'm also mystified by how they earn money, about the only thing I can think of is the ads on CNET websites but would that pay all the bills? They occasionally have ads in a podcast but it seems to be rare these days.

The buy-out must be for the content and the eyeballs (or ears), on BOL they mentioned once that they had something like 250,000 listeners. Their podcasts rock, I listen to/watch six of them. And their website is great too, the equipment reviews are very good.

I just hope CBS looks after them and there isn't a staff exodus, listener loyalty to the presenters can make or break a show.
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Old 20th May 2008, 12:50 AM
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Hope nothing bad will happen to CNET.com.au after the acquisition by CBS is done.
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