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 Apple requires Australian resellers to stop using "AppleCentre" 
 
 
  #16 (permalink)  
Old 02-08-2006, 12:53 PM
Pork Hunt

Group: Regulars
Location: Perth
<div class='quotetop'>QUOTE(lavo @ Aug 2 2006, 11:01 AM) [snapback]200477[/snapback]</div>
Quote:
I'm guessing some of the owners already knew this. The largest chain of stores here in Perth, Digilife, have not branded themselves as an AppleCentre as such for a few years now. It will suck for those stores that did get wholeheartedly behind the AppleCentre branding (and spent a small fortune over the years pushing the brand).

You can tell Apple were going to do something - the AppleCentre ad in Aust. Macworld still has a rev a G5 iMac with an external iSight in their ad! Shows how much they really care about resellers :-)
[/b]

Sorry Lavo Digilife in the city - Carillion arcade - has apple centre signage over their main enterance.


Could it be that apple are not thinking about openning down under - but just want stores to stop using the brand name?
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